Real Estate Advertising
Schedules Explained
An advertising schedule is a document from your agent that details your proposed marketing plan, along with strategies, timing & costs.
Most Common Strategies
There will be different marketing packages for marketing the sale of your home. These vary widely depending on your home, your budget and your needs.
The first step is to have an open discussion with your agent to determine the various mediums and strategies that will be best suited to marketing your home.
Your “Marketing Schedule” will incorporate a detailed list of marketing activities over an agreed period of time and the associated costs.
Keep Them On Side
It is important to understand what advertising strategies will be used and how. These may include:
- Real estate portals
- Agency’s website
- Agents database
- Social Media
- Email Marketing
- SMS advertising
- Professional photography
- Front of house signage
- Video presentations
- 3D Virtual tours
- Drone footage
- Physical and/or Digital staging
- Digital iPad presentation
- Zoom / FaceTime tours
- Printed flyers
- qLetterbox drops
- Newspapers
- Agency Window displays
- Digital Floor Plans
- Individual property Microsite
- Due diligence presentation
Advertising Costs
There is no exact science to setting your budget across various strategies. You best advice should come from an experienced real estate agent.
There will be many factors to consider (current market, your area, price, location, your goals & timing). Ask your agent for sample strategies and plans from other similar homes they have sold.
Timing
The timing of your market is very important and will vary depending external market factors (eg: the direction of prices, time of year, average time on market for your area etc)
Don’t spend all your budget within the first week of the campaign. So it is important to research the average time houses are on the market in your area.
Marketing a property today has largely become a digital marketing experience. This also now includes making the most of an agents’ social media channels, ratings, reviews and profile.
Ensure your agent is totally on top of digital marketing.
Over 74% of property leads start online.